In order to ensure a maximum security for Application owners, Google Registry has decided that any .APP domain name had to be secured with a SSL certificate,
In practice, this means that you do not have to pay for a SSL certificate as soon as you register your .APP domain name, but as long as you do not have one, the domain name will not be serviceable, which means you can buy a .APP domain name defensively (in order to prevent other people from registering the domain name you're interested in), but the day you decide to actively use it, you will have to buy a SSL certificate.
The .app domain name is the new top-level domain (TLD) for apps and app developers. The new TLD will provide a dedicated online space for all global app developers, users, and related content.
How does it work?
There are three easy steps to using a .app domain name:
1. You can register any available .app second-level domain or third-level domains such as yourname.app, so for instance www.yourname.app;
2. The app you want to promote could also have its own .app domain name, so it could be thebestnewapp.app;
3. You can also consolidate your other domains under your .app so you have an easy-to-remember URL for all app content, such as www.yourcompanyname.app or www.yourcompanyname.com.app.
Who can register a .app domain name?
Entities that will be allowed to register .app domains include:
- Individuals who are members of a valid legal entity. For example, employees of a business would qualify, while students and volunteers do not;
- Established brands & businesses from any industry or geographic location. This would include retail companies selling products online, travel sites catering to consumers, financial services firms doing business in multiple countries, etc.;
- Entertainment companies who are promoting their latest films, albums, or TV shows. This would include app developers working with brands on promotional campaigns.
What can I do with my .app domain name?
After you've registered your .app domain name, you can use it to build a more memorable website for your app or to manage your existing set of domains.
Here are just some of the things you can do with your .app domain name:
- Use it as the primary domain for an app, either on its own or in combination with other domains;
- Build a unique microsite promoting your app;
- Use it to manage the existing set of App URLs.
The .app top-level domain name will open up new opportunities for developers, including the ability to create a unique web address for their apps.
Developers can also use sub-domain names under .app to create microsites promoting features of an app or individual apps at the same time.
The .app domain name is the new TLD for all app developers, users, and related content. It will provide a dedicated online space for all global app developers, users, and their content.
A .app domain name can be used to own an individual app's web presence or manage existing sets of apps' URLs under one domain.
Who manages the .app top-level domain?
The Internet Corporation for Assigned Names and Numbers (ICANN) manages all top-level domains, including .app. ICANN is a non-profit, private organization that has been managing the Domain Name System (DNS) for the Internet since 1998.
What costs are involved?
The .app domain name is a buyer-beware market with no set prices and no price controls. It is up to each individual registrar (which can be a web hosting company, an independent domain seller, or another type of business) to determine how much they will charge for registering .app domain names. There are no restrictions on who can register or what type of business they operate.
What is the difference between .app and .page?
The key difference is that all web addresses ending in .app will be dedicated to apps, whereas some websites ending in .page may not relate directly to apps.
What is the difference between an app domain name ending with .app and Google Play Store's top-level domain '.play'?
The difference is that while Google Play Store's top-level .play domain is used for apps available on Google Play or the Apple App Store, an app domain name ending with .app can be used directly on any device.
Who decides which businesses should use a .app web address?
Any company or individual will be able to apply to register a second-level .app domain name (such as yourname.app). The only restrictions are that the domain cannot be used for pornographic content and it cannot infringe another party's trademark rights.
This means businesses will need to consider whether their desired .app web address compromises any trademarks, copyright, or other rights held by third parties.