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What is the .apple domain name?

.apple is a new generic top-level domain (gTLD) that will be available to the general public for registration, giving businesses and individuals alike the opportunity to secure their own 'dot apple' web address.

The .apple gTLD offers an immediate association with one of the world's most beloved brands, making it an excellent choice for individuals and businesses looking to locate their web presence where customers are already spending a great deal of time: online.

Apple is well known globally for bringing exciting new products and services to market, along with marrying intuitive design ideas with cutting-edge technology.

It's also recognized for its high standards in product security, customer privacy, and environmental responsibility. Because of this, Apple's entry into the domain name market is a significant one.

The .apple domain extension will give you a flexible and instantly recognizable online identity that can wholly represent your business or organization for years to come.

What are the benefits of the .apple domain name?

Many businesses simply rely on their company name as their web address. If your business has a common name, likely, someone else is already using it as their web identity.

This can make it difficult for customers to remember and find you, especially if the domain name becomes lost in a sea of similar offerings.

By choosing a domain name that's immediately and uniquely associated with your company (such as apple.brand), you're giving web users an easy-to-remember way to find you online when they're in the market for your products or services.

With .apple, you have immediate access to one of the largest global audiences on the internet.

If you establish your web presence with the .apple domain name, you're giving customers and prospects a quick and convenient way to locate and remember your web address.

Plus, .apple is a highly recognizable and marketable domain name extension.

What are the common second-level .apple domains?

The .apple domain extension will allow the registration of second-level domains (SLDs) via an open registration process.

For example, apple.brand or brand.apple are potential SLDs.

Apple encourages its customers to secure their desired .apple web identity as soon as possible, as there is no guarantee that names that may be considered desirable by third parties will be made available.

What are the registration restrictions for a .apple domain name?

Apple is implementing a number of policies to preserve the integrity and security of its brand.

These include:

- Registrations will be restricted to individuals or entities that have a direct connection with the Apple business community, products, or services.

- Multiple registrations for second-level domains within .apple will not be permitted. For example, apple.brand and brand.apple will not be allowed.

- Registrations must reflect a direct connection to the Apple business community, products, or services.

Registering a .apple domain name is unrestricted, meaning that anyone can register one.

Although Apple will attempt to register all desirable names on its own behalf, it cannot guarantee the availability of any particular term or string.

Apple expects to offer .apple registrations through its partner companies—such as web-hosting providers, ISPs, and resellers—and will not sell directly to end-users.