The domain name for babies is .BABY is a family-friendly URL that's perfect for parents and their children all around the world.
The .baby domain name is a new generic top-level domain (gTLD) for baby-related content such as parenting sites, pregnancy advice, and baby registry.
This extension will open the doors to millions of prospective parents around the world seeking information on baby care and products.
The impact on business is significant, as the new domain provides a way to connect with this sizable market through a relevant and targeted namespace.
What is a .baby domain name used for?
A . BABY domain can be used for any purpose; many companies choose to use theirs .BABY domains as part of their branding strategy.
Webmasters and entrepreneurs can also take advantage of the wide variety of second-level and third-level domains available within the .baby gTLD to provide additional information about their products and services.
What are the Key Benefits of the .baby domain name?
- The first choice for parents: As the internet has become an increasingly important part of people's lives, expectations from online services have risen exponentially.
People no longer want to find disjointed bits of information about the products they are looking for.
They expect to find exactly what they are looking for in a short amount of time. The new .BABY gTLD provides an intuitive namespace where people will have access to all the baby-related information they are seeking, making it faster and easier to reach prospective customers
- Relevant, targeted audience: New parents are looking for useful information to help them raise their children.
The most recent U.S. Census shows that there are nearly four million live births each year, which makes the baby market one of the fastest-growing segments of the entire population
- Competitive advantage: A . BABY domain name provides a competitive advantage with tremendous branding potential.
Domain names are increasingly becoming one of the most important assets for businesses with their high recall value and ability to provide information at a glance.
- Easily recognizable: Baby-related content is highly sought after; prospective parents will easily recognize these types of domain names in search listings or on social media, etc., making it easier than ever to connect with a highly targeted audience.
What are the registration restrictions for a .baby domain name?
.baby is a new gTLD, so there are no restrictions on the characters that can be used in second-level domains.
However, third-level domains require that the registrant (owner) of the .BABY domain is the same as the Registrar.
Prior to purchasing a .baby gTLD, you should contact your Registrar or Registrant to get prior approval for any non-standard characters in your third-level domain name.
This information is critical for the implementation of your marketing strategy.
Who can apply for a .baby domain name?
Any individual or business with a legitimate connection to the baby industry.
The connection can be in any form, such as being a caregiver or an amateur blogger writing about parenting products.
It is not necessary to have a child-related product in order to register a .baby domain name, although you will need to disclose that you are not selling such a product.
How does the .baby domain name work?
The .BABY registry uses an in-use registration policy, so the customer is responsible for notifying their Registrar when they wish to register or transfer a domain containing baby-related content.
Their Registry will then contact the appropriate third party to confirm that the person trying to register the domain is actually the owner of that content.
The .BABY Registry will provide a simple set of guidelines for anyone who wishes to register a baby-related domain name, as well as suggestions on how to use this namespace.