Created by the British Broadcasting Corporation (BBC), the .bbc domain name is a new generic top-level domain (gTLD) that as yet isn't available to the general public.
It's been created for use on websites, emails, and databases related to BBC World Service, which is described as "the world's most trusted news source".
The .bbc domain name will be used for new projects and internal functions at the BBC, which has been based at its current location in London for more than 80 years.
Information on the BBC's website states that it will be used to "ensure a consistent naming structure" as well as increase security and show that the site is directly associated with the BBC.
The corporation has been using .bbc domain names internally for some time, but they were only available for a limited amount of time and not publicly.
Now that the domain name has been launched it will be used across the whole corporation, to ensure that everyone – from journalists to engineers – is using the same naming conventions.
If you're in charge of web development at the BBC, or work for another news outlet that uses the same branding and shares the same values, then you could benefit from using a .bbc domain.
By registering your own version of this new domain you'll get even more control over your site's SEO, as well as gain a better presence in the search engine rankings.
Registering a .bbc domain name also offers a lot of protection for your brand identity, which can help to improve trust between you and your customers.
This means that if another company starts using the same branding, customers are more likely to stick with you - especially if you're the first to use a new domain name.
As well as opening up opportunities for journalists and news outlets, this type of domain is also useful for commercial organizations that deal with the media, such as PR companies.
They could benefit from using a .bbc domain of their own by showing customers that they are registered with and approved by the BBC.
Many organizations are already considering registering their own .bbc domains, but before doing so they need to understand the implications.
This means that they need to consider how many people will be working on the website, what type of content will be published there, and where it will be hosted.
Once you've done this, it's also important to consider the size of your organization.
The BBC is one of the biggest media corporations in the world, but if you're a smaller business then it could be difficult to justify spending money on registering a new domain name.
Currently, .bbc domain names cannot be registered directly by members of the public.
This means that you need to use a third-party service or go through an application process if you're interested in getting your own .bbc domain name.
BBC web addresses (URLs) will also be available through approved registrars, which means the corporation will also gain control over who gets to use them.
This ensures that everyone who registers a .bbc domain name has some form of affiliation with the corporation, which could prove useful for search engine optimization (SEO).