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.BEER Domain Sales
What is the .beer domain name?
The process of getting a 2nd level domain name like "beer" is called splitting. Splitting makes it possible for breweries and/or brewers to get their own website with the additional domain extension while also creating their own new namespace.
The .beer TLD (top-level domain) will provide an obvious identifier for the brewer, beer wholesaler, retailer, or consumer.
The .beer gTLD (generic top-level domain) can be used to create a unique online identity for an individual brewery or brewpub which is represented by its own subdomain.
.beer - a top-level domain name is simply a website address that uses a domain suffix to create an individual namespace that will help you connect with the specific brewery or beer community.
With .beer gTLD, brewers can create a unique online identity for their business and easily manage it through our branded web interface.
What are the benefits of using the .beer domain name?
The use of the new .beer domain name will provide brewers with an alternative to .com.
Placing a distinctive, targeted, brewer-centered online identity within the reach of every Internet user who's looking for information about beer or who wants to buy beer.
The use of the .beer extension has proven to increase conversion rates by as much as 50% according to recent research.
.beer TLD ensures brewers are easier to find online by your target market. The .beer gTLD will help breweries gain customer insights, drive foot traffic and increase revenue.
Brewery websites using the .beer domain names could see an average of 11% increase in monthly traffic compared with other lesser-known domains.
Brewery websites on average convert at 4.69% (11% higher than other domains). Additionally, people who find .beer breweries domain name websites on search engines are looking for beer almost 75% of the time.
What is new about this .beer gTLD?
The worldwide proliferation of craft beers has created a demand for information about these distinctive products, which are now produced by more than 1.5 million brewers in over 160 countries.
This has led to a concomitant rise of breweries looking for ways to connect with their market and market their product online.
The new .beer domain name provides an intuitive solution; it's simple, memorable, and intuitively descriptive of beer and breweries.
.beer is unlike any other domain name extension in that it was developed with a specific industry and market segment in mind - namely, the global community of brewers, beer wholesalers, retailers, and consumers.
What are the registration restrictions for a .beer domain name?
The .beer registry is 100% market-driven, which means it will be updated based on industry demands.
Breweries are required to have their brewery formally registered with the Brewers Association in order for them to qualify for a second-level domain name under .beer.
Brewers must have a physical address within the United States or Canada.
Brewers must apply for a .beer domain name as an individual or as an authorized representative of the brewery to be considered eligible.
Brewery employees and immediate family members are not allowed to apply for .beer gTLDs.
Breweries will be required to provide documentation proving their legal right to use the name they're applying for, as well as proof of the brewery's physical address.
Brewers will need to have a point-of-contact at their registered brewery who can provide access to technical and administrative contacts if necessary.