.Black is a new generic top-level domain (gTLD) name for the Black community and can be registered by anyone, offering Black internet users a community-specific online space.
.black is the new web address for Black people to share their heritage, culture, and customs on a global platform.
The .black domain name tells the world you're proud of your heritage and will bring together an important community who can express themselves, engage with others, share information, buy and sell goods and services through this open online venue.
Why is .black domain name important?
.black is an opportunity to connect with millions of Black people in the world and give them a place where they can connect with each other, share stories and help Black businesses grow.
.Black helps the Black community to define itself and claim or own a unique online space, which has traditionally been difficult if not impossible.
Currently, Black internet users are forced to use sub-domains of generic gTLDs like .com or .net for their online presence.
This can make it difficult to create a unique online space, particularly if the desired name is already taken.
The .black domain name offers Black web users an opportunity to self-define via a unique and user-friendly namespace.
It creates an easily identifiable namespace that will reduce uncertainty about where information is coming from and increase trust in the Black internet space.
What are the registration restrictions for a .black domain name?
Applicants for a .black domain name are required to have an established presence on the web or be able to show clear intent to establish one.
The .black domain name is restricted to members of the Black community, including individuals, organizations, and companies that are engaged in business activities related to Black culture or history.
What do I have to do if I already own the .com version of my business name or personal brand?
You can continue to use your existing .com email address and websites because the .com version of your business name or personal brand will still work.
However, you can also choose to use the .black domain name as well.
The new .black domain space is intended to foster economic development opportunities for Blacks all over the world. Having a presence on both gTLDs gives Black businesses the opportunity to attract a wider audience.
How do I apply for a .black domain name?
If you believe your organization does not currently have a presence on the Internet, then you should obtain an email address and create a website that indicates your intention to obtain a .black domain name.
Use of social media profiles is encouraged as well as establishing accounts on popular business-oriented sites such as Google Places, LinkedIn and Facebook.
Once you've done this, submit an application for .black domain name on this form.
What are some examples of how the .black domain name will be used?
There are many innovative ways in which organizations can use their online presence to attract customers and potential clients on the new .black domain space, including:
- News sites,
- Ecommerce sites,
- Communities or Discussion forums,
- Classifieds and/or job boards,
As a member of the Black community you can promote your website through word of mouth and social media.