.Business is an internet domain name extension in which the website owner claims to be in business or claims that their site provides information relating to business, commerce, or trade.
Websites that are domain names with the .business extension often focus on a specific product or service, such as insurance, retailing, news reporting, etc.
They may be used more extensively by business owners, managers, and executives.
.Business domain names are great for businesses of all types and sizes because they utilize an intuitive search term that makes it easy for people to find your company online!
What are the benefits of .business?
Great for companies with a business focus-like retailing, financial services, commerce, and healthcare.
-There are only 4 letters in the .business domain name. If you have a long business name that is hard to spell or remember then a .business domain name can be an effective way for customers to find your company online.
-Easier to brand your business with a .business domain name. It's far easier to build a strong brand around 4 letters than it is around 20 or more (like .com and other extensions).
-A great alternative if you already own a .com that you want to rebrand as your company name – especially for creative firms and nonprofits – because .business has fewer restrictions on its use and is a more creative domain extension.
Just make sure to reserve your matching .business domain name before it's gone.
What is the downside of a .business domain name?
There are hundreds of millions of websites with .com, .org, or other extensions that may pose problems for businesses that aim to stand out in their industry.
.Business domain names are open to the public for registration unlike .org, .net or .biz that are restricted.
Therefore new businesses will have to consider the people who already own their keywords in other extensions first before buying a matching business name on the more creative .business extension.
One particular challenge for businesses with a focus on the physical world is that there are not many domain extensions (other than .business) that focus on physical location, a geographic place, or a particular country.
What are the registration restrictions for a .business domain name?
The .business registry restricts the use of the second level, so you are not able to register a .business name that is simply your company or business name. A keyword is required.
You will need to show proof of usage. If you are not sure if your business name matches one of the pre-approved keywords, go here to check for availability:
There are subdomains available with .business, allowing you to make subdomain choices based on the interest of your business.
There are no registration restrictions for .business domain names. The extension is open to everyone worldwide.
What's special about a .business domain name?
Businesses of all types and sizes can use domain names with the .business extension because businesses are defined as any activity or enterprise engaged in by one or more persons, whether or not it is for profit.