.cash is a new generic top-level domain name (gTLD) – the letters that come after the dot – for the global currency community.
.Cash was created to serve as a trusted space for all things cash: from currencies and exchange rates, online payments and financial services, to gift cards and coupons.
The .cash namespace can be used by anyone across the world to strengthen trust and grow trade on the internet, helping millions of commerce entrepreneurs reach new customers in a familiar way.
What can you do with .cash?
You can use .cash for marketing, advertising, and communications. You can also use it to share eCommerce deals with your customers through email, social media, and other channels.
A lot of retailers have been using coupons as a way to bring in new business from their existing customer base – now you can extend that offer space online by setting up a web address on .cash.
For example, if you own a clothing or fashion boutique, it could be very beneficial for you to use your company's blog platform as a way to attract new customers with exclusive coupons and deals that can only be found online at the shop.fashionboutique.cash.
The .cash gTLD will enable the global currency community to safely and easily identify themselves online. Whether you're looking for exchange rates or shopping for gifts, you can do more with .cash!
The .cash TLD is the first of its kind, so there are no restrictions on what you can and cannot use it for in terms of how you position your business. It is also unrestricted, meaning that the domain namespace can be used for any purpose.
For instance, you can purchase it to use as your personal business website or blog, run a shopping site online or create an online community.
The .cash gTLD is an open namespace and has no registration restrictions, meaning anyone can register a .cash domain name.
There will also be no restrictions on who can register a second-level .cash domain name; the only requirement is that it must be relevant to the business or activity of the registrant – for example: fashionboutique.cash, bridalgowns.cash, accountingfirms.cash.
Why do you need .cash?
You'll need a .cash domain name to make it easy for your customers and prospects to find you. You can also stand out from the crowd by having a trusted namespace that will help carry your name online.
With new gTLDs like .cash, there's a unique opportunity for business owners to get their name in front of new customer segments on the Internet.
And because you can use your existing domain assets to secure a .cash name, it makes a lot of sense for you to consider expanding your digital footprint with a .cash TLD today.
Whether you're a seasoned business entrepreneur or just getting started, .cash can help drive more traffic to your online presence. The new gTLD also provides another marketing channel for eCommerce platforms and local businesses.
Having a memorable web address is extremely powerful because it can lead to higher engagement, drive more traffic and increase conversions, allowing you to reach a larger audience and grow your business.