The .cheap domain name is a new generic top-level domain (gTLD) that represents the price segment of products and services offered online.
The gTLD has been added to ease search tasks for users who know what they're looking for but don't know which TLDs apply to the websites they are visiting.
The .cheap gTLD will be open to everybody who wants to register a domain. The .cheap domains are intended to make online shopping easier, faster, and more intuitive.
Benefits of registering a .cheap domain name?
There are several benefits in owning a .cheap domain, the main one being that it adds a new and specific top-level domain to the pool of TLDs, and therefore increases online search options.
This is especially useful for users who already know what they're looking for, but don't know which TLD best describes the website or product they want to find; .cheap domains make the searching process easier and faster.
It is also worth noting that .cheap domains don't necessarily have to be used in relation to products or services that are actually cheap, but rather to capitalize on the value of specific words and their meanings in different parts of the world.
Another option is to buy a .cheap domain as an asset and sell it later, but the domain will mostly be used for selling products and services on some type of online marketplace.
Advertisers who want to target lower-income audiences or specific locations might also choose .cheap domains as a way of promoting their business.
What are the registration restrictions for a .cheap domain name?
It is important to note that the .cheap domain registration policy does not restrict who can or cannot register a .cheap domain. This means that anyone (businesses, individuals, etc.) will be able to create and use a .cheap domain after its launch in 2015.
The only registration restrictions apply to trademark owners; if their trademark is already registered with eNom, they will not be able to register a .cheap domain under the same category as the trademark.
Additionally, standard registration terms apply: registrants must provide accurate and reliable contact information and should be responsible for keeping it up-to-date at all times.
Finally, to protect gTLD applicants from cybersquatting, the .cheap domain registration policy requires registrants to have a legitimate interest in the domain name; this includes both gTLDs and standard domains.
The only restriction is that the .cheap domain name cannot be directly related to some type of financial institution.
Companies with trademarked names are not allowed to buy .cheap domains if they're considered confusingly similar to an existing trademark.
What are the eligibility requirements for a .cheap domain name?
There are no eligibility requirements to register .cheap domains. The gTLD has been designed to be accessible by everyone, so anyone can register or use a domain under the .cheap TLD.
This domain name extension is open to everyone, including both businesses and individuals.
It can be used by professionals looking for a specific gTLD or they can simply buy the .cheap domain as an investment alternative, although using it to promote their products and services online might be more appropriate.
Businesses, individuals, government agencies, and other entities can register any .cheap domain.
The minimum age for registering a domain under the .cheap gTLD is 18 years old, but there are no additional registration criteria.