The .kaufen domain name is a new top-level domain (TLD) for Germany's marketplaces and e-commerce sites.
In German, "Kauf" means sale or purchase, so .kaufen links directly to the words that form the core of what marketplace businesses do - giving people everything from access to new products to a secure place to make transactions.
The .kaufen domain name is perfect for businesses that want to appeal to German consumers, offering a domain namespace that's relevant and specific to the market.
It's also an excellent opportunity for businesses in other countries that want to reach out to German consumers, as the .kaufen TLD will be visible to anyone browsing the internet in Germany.
What can I do with a .kaufen domain name?
You can use a .kaufen domain name to create an online hub for your business, with some great benefits:
.kaufen is the perfect namespace for e-commerce sites offering everything from clothes and cosmetics to real estate listings - it's both memorable and intuitive.
The .kaufen TLD will be visible in all search results that show German websites, so you'll get extra traffic straight away.
There are many ways you can use a .kaufen domain name. You could use it as your primary website address, or you could use it as a subdomain for marketing campaigns or special offers.
You could also register it as a brand name and use it to create a website or online store specifically targeting German consumers.
The possibilities are endless, so get creative and see how you can use a .kaufen domain name to help your business grow.
Who can apply for a .kaufen domain name?
Any business or individual can apply for a .kaufen domain name, as long as they're based in a country where the .kaufen TLD is available.
Applications are open now, so head to the registry website and get started today.
As the global economy becomes more and more digital, businesses need to adapt and find new ways to reach consumers.
The .kaufen domain name is perfect for businesses that want to tap into Germany's booming e-commerce market, offering a domain namespace that's relevant and specific to the market.
You don't have to operate an online marketplace - if you're selling products or services to German customers, they'll be just as likely to visit your website via the new namespace.
If you already own an existing .com domain name but want to branch out with a domain namespace that's specific to Germany, the .kaufen TLD is ideal for this purpose.
How can I register a .kaufen domain name?
You can register your own .kaufen domain name using our online registration tool.
The first step is to check the availability of the domain name you would like - simply enter it in the search box on our home page. If it's available, you'll be able to register it immediately.
If there are any other people or businesses that have registered variations of your preferred name, you can reserve those by placing a backorder for them with the same search box.
The backorder will ensure that you're second in line if someone else registers one of these other versions before you do - at which point, we'll give you 48 hours' notice before moving ahead with the transfer.
You can also manage your registered .kaufen domain names using our online tool, and we offer a wide range of helpful resources to get you started.