The .makeup domain name is a new top-level domain (TLD) specifically for people interested in or involved in the make-up industry. With .makeup, makeup lovers don't have to go through an association, distributors, or beauty companies to claim a domain.
What are some of the features of the .makeup TLD?
The .makeup TLD is available to the entire community of individuals engaged in the global beauty industry. This includes anyone who works directly with make-up, as well as suppliers of make-up products and services.
There are no restrictions on registration or availability of names, although some will be premium requests that command a higher price.
Why is the .makeup domain name needed?
Beauty products come in all shapes and sizes; each brand has its own unique identity that must engage consumers across channels to drive sales revenue.
To protect these identities, many brands seek lengthy trademark registrations to protect their brand identities at both the national and international levels.
Even with these protections in place, policing rights can prove difficult given the complexities of supply chains that span across large geographical regions.
Many brands protect their identities by acquiring matching second-level domain names that match their trademarked brand names.
This is a piecemeal approach, which can prove difficult to manage, especially when dealing with distributors or retailers of beauty products who often acquire product-based domain names in bulk.
Accessing these domains for the purpose of protecting one's online identity has typically required the help of an expert to ensure rights are adequately protected.
The introduction of .makeup will be welcomed by industry participants as it offers them a much cheaper and simple way to protect their online identities without requiring legal or technical expertise.
It also allows them to secure many different variations on their chosen name, giving them more control over what they wear every day.
What are the benefits of the .makeup domain name?
The addition of a new TLD with this purpose will be welcome news for hundreds of organizations in the beauty industry who have been seeking more affordable ways to protect their identities online.
When compared with traditional second-level registrations, .makeup promises to provide greater security and administrative control over their brands' internet presence.
Why should you consider registering a .makeup domain name?
There are several reasons why you should register a .makeup domain name, including:
- It's quick and easy.
- You can secure many different variations of your chosen second-level domain name.
- The TLD is specifically designed for the beauty industry, making it easier for you to protect your brand online.
Who can apply for a .makeup domain name?
The beauty industry includes make-up professionals, caregivers, distributors, manufacturers, retailers, and brands looking to acquire or reserve an internet identity.
Because the .makeup TLD was specifically designed with this community in mind - rather than being open to anyone who may have an interest in the topic - only those involved with the beauty industry will be eligible to apply for a .makeup domain name.
What are some of the requirements for applying for a .makeup domain name?
There are no prerequisites or restrictions associated with this TLD; however, prospective registrants must have an active website in order to demonstrate their reach within the beauty industry.