The .miami domain name is a new generic top-level domain (gTLD) in the family "Community," which includes similar gTLDs such as .dubai, .london and .melbourne. The purpose of these gTLDs is to serve as a web address for communities or cities.
What are the benefits of .miami?
The .miami domain name provides Miami residents, businesses, and other prospective registrants with an opportunity to establish a branded web address around which they can grow their online communities.
A recognized namespace for the city also will improve local engagement with the rest of the world by eliminating much confusion when doing things like searching for tourist destinations or finding information in email in-boxes.
It also is expected that over time, the use of these gTLDs will become synonymous in consumers' minds with all that relates to each respective market.
The Miami Chamber of Commerce's goal is to ensure that Miami continues to grow its competitive edge well into the future by attracting businesses, residents, and visitors through sustained economic development, cultural diversification, and community enrichment.
By introducing the new TLD .miami, we can better showcase our region online. This will help internationalize the Miami brand, differentiate it from other cities named Miami around the world, and better position our community in the eyes of millions of potential visitors.
How does a local community benefit from .miami?
The overarching benefit of the .miami is to help improve Miami's global competitiveness, relative to other cities.
Beyond that, success in this venture will be defined by how well it helps "Miami" become a more searchable term in Google and a more familiar term in email inboxes.
That recognition should drive increased visitation to Miami organizations' websites and encourage the use of these websites by businesses looking for new employees or goods and services suppliers.
Who can utilize this TLD?
This domain name can be used by anyone who lives or does business in Miami Dade County.
It's an especially valuable tool for individuals with multi-national businesses looking to expand their online presence or companies that have diversified beyond Miami Dade County but still wish to take advantage of the strong name recognition associated with being branded as "Miami."
Organizations headquartered outside of Miami Dade County are also encouraged to consider using .miami, since Internet users are likely to type ".miami" into their browser rather than searching for a specific city location.
All existing .com and .net website owners can easily redirect their domain name to the new TLD for free.
What is the benefit of using a .miami domain name over any other generic top-level domain?
Brand management is vital when it comes to online presence. The use of geotargeting via geographic domains makes sense in today's competitive web environment, much like how businesses target their consumers through local television ads or radio spots.
Geographic domain extensions are also ideal for consumers, who are increasingly seeking out websites that serve their international community in an effort to interact with others who share similar interests or perspectives.
Additionally, certain industry sectors may only be receptive to doing business within specific geographies. Governments registration information from their citizens regarding sensitive data such as names and addresses.
So a .miami domain name provides assurance that the website is legitimately associated with Miami Dade County.