The .mobi domain name is a top-level domain (TLD) specifically for mobile devices, such as smartphones and tablets. The .mobi domain name is a new top-level domain name. It is an open and unrestricted global domain for mobile devices.
Why use a .mobi domain name?
The Internet is about to become mobile. As the number of users with access to the Internet via mobile devices continues to grow, businesses that fail to provide an optimal experience for smartphone and tablet users may be at a significant competitive disadvantage.
Today most websites are optimized for viewing on desktop personal computers—and most smartphones display websites designed for desktops poorly with many elements too small or requiring the user to scroll side-to-side or zoom in.
The .mobi domain name provides an open and unrestricted global namespace with intuitive naming conventions that will allow any business, regardless of size, geographic location, or web expertise to quickly gain a mobile presence on the web using their own .mobi domain name.
A .mobi domain name can help you reach more mobile users, who are increasingly using their smartphones and tablets to access the internet. It can also help improve your website's search engine rankings since Google and other search engines give priority to websites that are mobile-friendly.
Who can register a .mobi domain name?
Anyone can register a .mobi, however, they must meet the following conditions:
- They must have a legitimate interest in using .mobi for their website;
- Their intended use of the domain name(s) must be related to mobile devices; and,
- They must be able to show that the domain name(s) do not infringe another's rights.
- An individual develops an application for mobile phones and wants to test it on real devices;
- A charity wants its website visitors to donate via SMS; or,
- A business creates a microsite dedicated to cell phone users.
Are registrants required to be based in a certain geographical area?
No. A registrant must be anywhere in the world and of any nationality or country of residence.
How many characters may be contained in a .mobi domain name?
A .mobi domain name may contain between 3 and 63 characters (letters, numbers, and hyphens).
Names consisting of all letters or numbers are not permitted; each character must have an accompanying letter or number.
Why should I use the .mobi domain?
The .mobi TLD was introduced to give website owners an appealing alternative, making their sites easier to find from mobile phones and other wireless handheld devices. This will allow users with broadband wireless access to quickly locate sites that are specifically designed for them.
Why should I register a .mobi domain name?
If you're looking to create a website that's optimized for mobile devices, a .mobi domain name is a perfect choice. It's also a great way to promote your business to mobile users.
Are there any restrictions on .mobi domain names?
Yes. In order to register a .mobi domain name, you must have a legitimate interest in using it for your website and the intended use of the domain name must be related to mobile devices. You must also be able to show that the domain name does not infringe on any other party's rights.