The .mtr is a new domain name that is perfect for businesses and individuals who want to showcase their location or geographic region online.
The .mtr domain name extension is perfect for websites, blogs, and businesses that are based in or have a connection to the Mountain Time Zone in the United States.
Why choose a .mtr domain name instead of a generic, country code, or city code extension?
A .mtr domain name is a great option for businesses and individuals who want to showcase their business' location online.
Unlike generic top-level domains (gTLDs), such as .com , .net , and .org, the .mtr is an abbreviation that specifically refers to Mountain Time, which can help filter traffic from those looking for information about your specific geographic region or time zone.
The decision between choosing gTLD vs. ccTLDs should be made on whether or not you are looking for traffic exclusively from people in a certain area/region/country rather than worldwide.
Generally speaking, ccTLDs are country-specific, so people in other parts of the world might not be aware of their availability.
City code TLDs, such as .nyc and .london, can be a great option for businesses in those specific cities, but might be less advantageous for businesses with locations or customers scattered across many different cities.
What are the benefits of a .mtr domain name?
A .mtr domain name is great for businesses and individuals who want to showcase their business' location online. This new gTLD extension is perfect for all types of businesses, from restaurants and hotels in the Mountain Time Zone to entertainment venues and retailers with locations or clientele in that area.
Having a domain name that reflects your specific geographic region can give you a useful asset in increasing brand recognition among customers in that particular area.
For example, a business owner might use a .com website as an information resource for his/her customers but publish a physical address on the contact page so people will know where to find him/her if they happen to be nearby.
A .mtr domain name can do the same thing as a .com site for those looking to find businesses within the region, without having to use an abbreviated location name.
What are the registration restrictions for a .mtr domain name?
There are no specific registration restrictions for the .mtr domain name, but all registrations must be in accordance with the terms and conditions of the registry.
Some general rules that apply to all gTLDs include:
- The name must be at least 3 characters long
- The name cannot contain special characters (e.g. &, %, $)
- The name cannot contain spaces or hyphens at the beginning or end of the name
- You must be a registered legal entity with a bona fide presence in the TLD you are registering for. Exceptions may apply to internationalized domain names (IDNs).
Are existing .com, .net, and .org website owners permitted to register their existing domains as .mtr domain names?
Existing domain owners are permitted to transfer their existing domain names into one registry if it is available through that registry. There are no restrictions preventing an individual or business from using both its original gTLD (e.g., .com) and the new gTLD (e.g., .mtr) simultaneously.
However, there may be some confusion among customers and search engines if both are used, so it is generally recommended to choose one and stick with it.
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