The .tours domain name is a new Top-Level Domain (TLD) that will be released shortly. It is a geographic TLD used to provide relevant information to people who are interested in traveling to the area.
What are the benefits of registering a .tours domain name?
There is increasing demand for travel information to be made available in local languages, particularly on mobile devices.
The .tours domain is perfect for companies looking to capitalize on this growing sector - it will allow you to personalize your web address and make it easier for customers to find relevant information about your products or services.
You can also use the .tours domain as part of a wider marketing strategy, creating links between different regions within your website address.
Having a company name that includes "travel" in one area of the site with ".tours" in another could help you build links internally and increase traffic flow.
What are the benefits of using the .tours domain name?
The .tours domain name can help you to create a global online identity for your company, product, or service, opening up opportunities for enterprises both large and small to engage with their target markets via this flexible TLD.
It's an ideal space in which to highlight touristic offers, but also provides scope to promote specialized products and services around specific localities.
The .tours top-level domain has been specifically designed for travel industry stakeholders – it helps incentivize businesses operating across the travel sector to stand out from competitors by way of an easily identifiable and unique online destination.
Once released, the .tours domain name will open up access to millions of new customers around the world.
By registering your own .tours domain name you'll be able to get closer than ever before to your target audience, helping increase sales and maximize revenue potential.
You could also enjoy instantly improving your SEO thanks to customers being able to find your business via this memorable and intuitive namespace. This is an ideal space in which to highlight touristic offers and specialized products and services around specific localities (e.g. city breaks or museum entry).
The .tours top-level domain has been specifically designed for the travel industry, helping incentivize businesses operating across the travel sector to stand out from competitors.
What are the different types of second-level domain names?
There will be two types of second-level domain names:
Geographical names, which include city and country codes (e.g. london.tours of paris.tours).
Generic terms, such as tours, travel, holidays, etc. (e.g. toursguide .tours)
In addition to these options, there will also be special price categories for certain groups of users that want to register a .tours domain name ending with a generic term related to their business – including tour operators, associations, and geographical management providers – meaning that the cost of registering this type of name is significantly reduced by way of a higher annual fee*. (*Fee reduction does not apply for geographic names.)
What makes the .tours TLD distinct from other domain name extensions?
The .tours domain is different from most other geographic TLDs in that it can be used by a much wider range of localities.
For instance, many city-level names traditionally associated with a particular country or region have been delegated as open registries, enabling businesses and individuals from around the world to register relevant second-level domains.