The .trade name is a new generic top-level domain (gTLD) that will be used by the public to buy and sell products or services online. It's a great choice for individuals and businesses who want to get ahead of their competition with an easily identifiable domain name.
Trade domains will be available to everyone, not just specific types of organizations or industries, so the .trade gTLD represents a high-demand product that is perfect for anyone from solopreneurs and small businesses to large corporations looking to expand into new markets and connect with new customers.
How can you use the .trade domain name?
The .trade domain extension can be used in different ways:
· A trading business can use both its main website address and its .trade domain name(s) as separate online identities, each targeted towards different audiences. This flexibility is especially powerful when combined with additional top-level domains such as .com, .org, .net, etc.
For example, the .trade domain name can be used to reach customers specifically looking for products or services related to your industry with a targeted website that is distinct from its main site.
Or you can choose to keep all of your sites under one brand umbrella using a .com extension while also using the .trade extension as an independent second online identity
· A company or business that already has a well-established presence in trade markets might want to use the new gTLD as supplementary web addresses for different divisions of their business such as .finance and .exchange allowing them to easily differentiate each brand and target uniquely tailored audiences without having to go through additional applications and approvals processes
What are the benefits of using a .trade domain name?
· Companies and brands operating online will be able to make their websites more searchable by including the .trade extension in their web addresses, making it easier for internet users to discover and reach them.
The new .trade domain name is appropriate for any business, large or small, looking to maximize its online visibility and reputation — it's a unique opportunity to connect with new customers within a thriving industry space
· Because it is a gTLD, .trade can easily be combined with other common extensions like .com, .net, or any of the new ones, allowing you to create an effective web address that speaks uniquely about your business.
Why is the .trade registry different from other new gTLDs?
.trade is different from other new gTLDs because it has been designed for a specific business community with relevant, precise, and valuable top-level domain extensions that are relevant to this industry's day-to-day operations.
The .trade registry is managed by the global business community, which has come together to create this new Internet ecosystem.
Top-level domain names are managed through a unique multi-stakeholder model that ensures public interest concerns are met while also allowing for efficient and stable operation of the TLD.
The .trade registry policy has been specifically designed to address the needs of the global trade sector which includes importers, exporters, manufacturers, distributors, wholesalers, and retailers.
Trade professionals require their web presence to be located in an easily identifiable location on the Internet where they are more likely to achieve higher visibility within the highly fragmented trade sector.