The .video domain is a new top-level domain (TLD) launched by the video industry to offer video content providers of all kinds a dedicated namespace for their online video destinations.
By utilizing the .video extension, Internet users will know they are visiting an authentic site for videos and be assured that any time spent here will be focused on viewing or sharing video media.
What does this mean for me?
If you have a business that relates to videos, or video content then the new domains will give you more options to help promote your brand.
You'll be able to get the perfect name for your website without having to spell it out in full, and with an easy-to-remember domain name, it's also good news for your customers.
An example of a popular video company is 'YouTube' which you can see is represented by 'youtube.com'.
What are the benefits of .video?
With a dedicated TLD, the .video domain name offers many benefits to those who have an understanding of how it can be used.
By having a targeted domain, you'll be able to better target your audience and therefore enhance your presence on the web as an authority in your field.
Not only that, but by utilizing the .video extension you will also benefit from increased traffic with users aiming directly for this new domain type when looking for video content online.
The .video TLD will provide a dedicated namespace for the video industry and bring video media into the mainstream.
It'll also be great for making it easy to share, watch and upload videos across multiple sites.
With new extensions, it's always important to spot the differences so potential customers know why they should visit you over your competitors.
.video will allow you to gain more visibility on search engines which means more people will find you when looking for specific content or types of videos. It also helps that you'll be able to stand out from the crowd with your brand name.
With the .video TLD, video content providers will be able to create a namespace that fits their business models and will provide them with direct association with the most popular category in the digital world.
With this new top-level domain, Internet users have an easily identifiable domain extension that signals this site contains videos.
Who is eligible to get a .video domain name?
The .video TLD is targeted to provide the video industry with the perfect namespace.
It'll be particularly useful for those who are targeting an audience looking specifically for video content, but also for larger corporations and businesses that relate to video media in some way.
Any company or person wishing to register these domains should have at least an indirect connection to videos or online streaming technologies, however, there aren't any restrictions on usage so even individuals can register these new names if they desire.
For example, you could purchase your perfect business name like 'facebookvideos' which would give you more direct visibility without having to spell out Facebook Video's URL each time.
If this isn't available or taken by someone else you can check out the other available extensions and find one which suits your needs.