.yoga is the generic top-level domain (gTLD) for the yoga community. It provides a dedicated online space where yoga fans can connect, share and unite by acting as a source for everything related to yoga.
The .yoga gTLD will be used by anyone who feels they are part of the yoga community; this includes teachers, students, centers, camps, and retreats.
Where does it fit?
The .yoga domain name is intended for use in connection with any lawful activity associated with Yoga. This could include:
Yoga classes or lessons at studios, gyms, or other locations; Yoga training programs or courses offered on or offline; Yoga journals or publications available in print, eBook, or audio formats; Yoga camps and retreats; Yoga-related podcasts, videos, audios, webinars, or other online products or downloads; Websites of yoga clubs and associations; Online marketplaces for the exchange of all things yogic
Who can apply?
The .yoga domain name is open to:
Yogis - Anyone who practices yoga as a spiritual discipline.
Teachers – Those employed by studios and gyms to teach classes.
Centers – Locations where yoga classes are taught at any time during the week.
Camps & Retreats – Locations where yoga-related activities (and sometimes non-yoga-related activities such as meditation) take place on an overnight basis.
Associations - Organizations whose members include studios, camps, retreats, and/or teachers.
What are the registration policies?
The .yoga domain is a restricted TLD in that owner of a .yoga name must meet certain eligibility criteria including:
yoga teacher training or certification from an accredited institution; minimum three years of full-time experience practicing yoga post-training or certification; membership to Yoga Alliance.
In addition, names will be refused registration when they correspond to existing geographic identifiers such as countries, cities, and towns, etc., so applicants wishing to apply for .yoga domain names matching these geographies will have their applications automatically declined.
This policy has been put in place to discourage cybersquatting on trademark holders with authentic links to specific geography.
Why choose the .yoga domain name?
The .yoga domain name instantly distinguishes any yoga website from other sites focused on health and fitness, meditation, and holistic therapies.
It brings a sense of yoga community to the internet and facilitates connections among those who practice or teach it.
In addition, .yoga is intuitive, memorable, and easy to type into web browsers.
It's also relevant for all types of yoga-related businesses and organizations; it speaks directly to your target audience (the yoga community) without alienating other individuals or groups who are looking for helpful resources on all things related to yoga.
This means that individuals and organizations who already own trademarks covering the word Yoga will have priority over other applicants because they will be able to register matching .yoga or variant strings at no additional cost.
In addition, an individual could hold a trademark for meditate.yoga, which would not conflict with someone owning meditation.yoga due to the fact that trademarks are not considered when reviewing an application.
Also because it’s a restricted gTLD there will be limited registrations, therefore, protecting registered owners from cybersquatting risk.