Zappos is an online retailer, and it recently launched its own top-level domain name (TLD), "zappos."
The company was looking for a memorable and unique TLD that would work well for Zappos' business.
The .zappos domain name is meant to function as a dedicated space on the internet where Zappos can place all of its content related to shoes and clothing.
This includes product catalogs, customer reviews, photos, video clips, and other multimedia assets.
In addition to these types of assets, Zappos also plans to use this new TLD as a platform upon which future web services will be built over time.
A .zappos domain works just any other top-level domain (TLD) – simply point your nameservers to the Zappos Nameservers and you're good to go.
Zappos supports all IDNs (Internationalized Domain Names).
As the largest online retailer of shoes for men, women, and children as well as fashion apparel, luggage, and more, there is no better company to have a .zappos domain name associated with than Zappos.com!
In addition to being one of the most popular sites on the web for purchasing shoes and accessories, Zappos is also a leader in providing outstanding customer service.
Zappos chose a .zappos TLD because it's looking to expand beyond just selling shoes and clothing. In the coming years, the company plans to launch web services that will likely have their own user-generated content.
These services include things like blogging, forums, user reviews of products from other websites, photo sharing, etc.
In order for Zappos to maintain a consistent brand online across all of its different web properties and users' experiences on those properties – Zappos realized that it needed a dedicated top-level domain name for all of these activities.
Because there was no available generic top-level domain (gTLD) that met this need, Zappos launched its own gTLD.
Zappos has built a reputation as an e-commerce leader and innovator, and it wants to extend that leadership into the domain name industry by catering exclusively to customers who want names in the .zappos domain space.
This approach is consistent with Zappos' history of offering superior customer service both online and on the phone.
Consistent with this approach, Zappos will never offer .zappos domains directly to consumers through auction sites like eBay or Sedo - although third-party brokers are free to list them on these sites if they find them available.
A .zappos domain name is any two-word combination that ends in ".zappos" – such as "running.zappos".
It can be used to create a unique online identity by creating a website, blog, or other web property.
In addition to being available for individuals and small businesses, .zappos domains are also ideal for large enterprises that have complex branding needs – because they allow you to put your brand front and center with no additional cost or effort on your part beyond purchasing the domain itself.