An All-in-One Guide to Domain Auction Sites
Finding the right domain for your website has never been easier.
Domain auctions provide a marketplace where you can buy and sell domains around the clock.
Here's how and where you can score premium domains for your website.
How Does a Domain Name Auction Work?
Most domain auctions involve companies or individuals buying and selling registered domains.
There are some exceptions to this rule, like GoDaddy, which allows users to bid on expired domains.
The best sites connect buyers who want to purchase an expiring domain with sellers trying to get rid of one.
A web domain auction works the same way as an auction on eBay. Domain owners set a price and let potential buyers vie for the chance to purchase the domain.
The person with the highest bid at the end of the auction wins.
Before online auctions begin, sellers can set a reserve price. This number reflects what the buyer believes is the minimum market value of their domain.
If the winning bidder's bid doesn't exceed the reserve price, a domain owner can revoke the sale.
Domain auction prices depend on the cachet and age of the listing. According to GoDaddy, Insurance.com sold for $35.6 million at auction, while Voice.com sold for $30 million.
These are top-level domain names (TLDs), the highest level in the Domain Name System.
A TLD commands more money than its counterparts because premium domain names are highly brandable, have high buyer interest, and receive a lot of website traffic.
Do you want to avoid parsing through different bids while selling a domain name? Most domain auctions have a "Buy Now" feature so that you don't have to negotiate.
The tool lets potential customers pay market value for the domain name and purchase it instantly.
How Do I Transfer a Domain?
Every registrar has its own process for transferring domains. You should contact your registrar to learn about the specific terms and conditions.
For example, at GoDaddy, a seller must initiate the transfer if both parties have the same registrar, but the buyer must initiate it if the registrars differ.
Websites like Escrow.com make the transfer process straightforward. It acts as a third party that oversees domain sales. It ensures that sellers receive their money and buyers get the appropriate address.
Before you use an escrow service, double-check your domain name's transfer eligibility.
The Internet Corporation for Assigned Names and Numbers (ICANN) has policies that outline domain name transfers.
For example, it restricts domain transferring if someone bought it in the last 60 days.
Protecting Your Assets
Whether you're buying domains or selling them, make sure your assets have the protection they deserve.
A little due diligence can go a long way toward a smooth and seamless sale. As a rule of thumb, the selling party should verify the contact information and cancel any additional products, like private registration.
Buyers should research the domain name before they place an offer.
Check the most recent records for the domain name's availability and its expiration date.
Using a reliable site also reduces the chance of any unforeseen bumps in the road.
How Do Domain Auction Sites Make Money?
Every domain marketplace has to earn revenue somehow. Some places, like Flippa, charge a listing fee.
In this case, you have to pay $9 every time you post a domain on the auction site.
Other sites use a commission-based model that charges a fee for each sale. When someone buys a domain name at Sedo, the company charges a 15% fee to the gross selling price.
That fee can be as high as 20% for sales via SedoMLS partners and as low as 10% for "Buy Now" sales.
An auction website may also charge fees for other services, like an initial setup cost or an application fee.
Some auction sites even have express payment fees, similar to PayPal and Venmo.
The feature allows the seller to receive payment immediately after the sale, rather than waiting for one to three business days.
Where Can I Sell Domain Names?
Any conversation about the best domain auction platform has to include GoDaddy.
Users who sign up for its $4.99 annual membership can buy or sell as many domain names as they want. That includes free listings and bidding.
The website comes with multiple intuitive features that make selling domain names a snap.
After you post your domain name for free, you can set it for a seven-day online auction or "Buy It Now." You can also negotiate a price with potential customers and send counteroffers.
GoDaddy charges a commission based on the sale price. For example, if you sell a domain name for less than $5,000, the website will charge you 20%.
If you sell domain names for less than $75, GoDaddy will still charge you a minimum $15 fee.
The rest of the pricing model includes:
· $5,001 to $25,000 sale = 15% commission + $1,000 service charge
· $25,000+ sale = 10% commission + $4,000 service charge
Sedo ranks as the largest domain auction website in the world. It has more than 18 million listings, including expiring and new domains.
Sellers can post their domain names for free, something that's not possible at sites like Flippa.
Sedo has four types of listings. An owner can use the "Buy Now" feature to sell a domain name immediately or set the listing as "Negotiable," in case they want to field bids.
The site also comes with marketplace auctions and expiring domain auctions.
Users can take advantage of domain name research tools to find the best listing.
It lets them search domains based on keywords and filter for a premium domain auction. All Sedo sales come with brokerage services and free domain registration transfers.
Flippa Marketplace has a viable claim to the title of the best domain name auction site.
Most users sell or buy domains, though it also lets people auction online businesses. That means someone can sell a website, online content, or app.
You can find premium domain names at Flippa auctions or through direct sales. The site features a "Watch" tool so that you can keep track of multiple auctions at once.
If you win an auction, the Flippa guidelines will walk you through purchasing and hosting your domain.
Flippa has more than a million domain names on its website. You don't have to scroll through them one-by-one to find the right one, though.
Use the search tool to filter premium domains based on pricing, age, and TLD.
Domain owners have trusted Domain.com for more than two decades.
The globally renowned registrar has easy-to-use search tools and an intuitive interface, making it a breeze to find an address for sale. The site features premium and discount domain names for sale.
Domain.com has multiple pricing options for TLDs. Some premium offerings are available through auctions, while others allow an immediate purchase with the "Buy Now" tool.
If one of the domain names is too expensive, Domain.com will suggest a number of alternative options.
Namecheap might not have the cachet of eBay or GoDaddy, but it still deserves your consideration among online domain auction sites.
It's a go-to choice for premium domains, with each one sporting a purple "PREMIUM" tag.
The website has a clean interface and straightforward navigation so that you can do business with ease.
Namecheap offers reasonable prices and a reliable customer support team. Unlike other registrars, you won't have to deal with upsells during your purchase.
Once you complete your transaction, Namecheap will assist you with transferring the domain name.
Buy and Sell Domains Today
You can select from dozens of sites to auction your domain name.
If you want to buy or flip a domain, you can find auction sites with more than a million domain names available for sale.
The key is finding one that fits your needs and preferences.
Instead of scouring listings for a diamond in the rough, use SpamZilla to discover investment-worthy domains and the best domain auction.
We'll do the hard work for you by going through traffic data and backlinks to help you find and negotiate a new domain. Take a look at our SpamZilla rankings for free today.